Serenata Beach Club Refresh

The Serenata Beach Club was ready for a refresh. Over time it had become dark and dated.

 

Looking to attract a younger membership, they needed a more contemporary design attitude.

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Before

Going Coastal

Our goal was to lighten up the dining and banquet rooms and create a comfortable place for members to play games and dine with friends and family.

 

We also wanted to make it a beautiful, inviting venue for weddings and events.

 

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Going Coastal

To give the room a lighter, beachy feel, we added wainscoting, and painted the walls and ceiling white.

The atrium was sided with matching tongue and groove. 

 

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We replaced the dark wood seating with whitewashed cafe chairs, and the heavy red floral carpet for a neutral shade. New table tops in a complimentary stain no longer require tablecloths.

 

Wrought iron light fixtures and white accents helped to contemporize the feel, emphasizing the beachfront location.